HEIMO ZOBERNIG
LokoMotiveHeimo Zobernig submitted a proposal that operates with alienation and transformation and also has a heavily ironic aspect. The alienation has the effect of heightening attention or irritating the viewer.
Photo: H. Mannsberger, Wien
High-gloss black paint combined with reflecting glass. Who wouldn´t automatically be reminded of the look of a high-end luxury sedan? The long-drawn shape of a train enhances the association with a stretch limo with tinted windowpanes.
An association that is, of course, supposed to stand in stark contrast to the function of "mass transport".